The Third OTOP City Event

From December 17-25, 2005, at IMPACT Muang Thong Thani

The Organizing Committee meeting on the 3^rd OTOP City Event, chaired by Mr. Somchai Sunthornwat, Deputy Interior Minister, was organized on November 2, 2005, at the Community Development Department, Interior Minister to update the progress on the event organization.

With the uniqueness of Thai art and culture harmoniously blended with “Thainess” – or the Thai way of life, OTOP products reflect marvelous beauty and originality, and show great potential to the world market. Based on the mentioned idea, the meeting announced the theme of the 3^rd OTOP City Event -- “The Miracle of Thai Wisdom…OTOP to the World”.

The 3^rd OTOP City Event is scheduled for December 17 to 25, 2005, at IMPACT Muang Thong Thani, Hall 1-8 and Challenger 1-3. Covering about 120,000 sq. m. space, the nine-day event will start from 9 AM to 10 PM. The opening ceremony will be organized on December 17, 2005 at 2 PM at Challenger Building.

The press conference for the 3^rd OTOP City Event will be held on December 7, 2005 at 10 AM, at Government House’s Santi Maitri Building. Invited to head the press conference are the Prime Minister and Mr. Somkid Chutusipitak, Commerce Minister and Chairman of the One Tambon One Product Board. Also, Mr. Somchai Sunthornwat, Deputy Interior Minister and Director of the Organizing Committee on the 3^rd OTOP City Event, together with concerned parties will be joining the press conference.

The following 6 main activities are to be organized at the 3^rd OTOP City Event.

First Activity: OTOP offers B2C distribution.

1. Product Distribution: The products will be displayed in pavilions assigned to each of the 4 regions and Bangkok. 5,000 items ranging from OTOP 3-star products to OTOP are expected to be on show. The reality showcase entitled “Living with OTOP” will be included such as bedrooms, sitting rooms, kitchens and bathrooms.

2. Special Zone

·         OTOP from Yala, Narathiwat, and Pattani: Distribute products from the 3 southern provinces. (at the southern products hall)

·         OTOP Tsunami: Distribute products from the Tsunami-hit areas. (at the southern products hall)

·         OTOP Beauty Zone: Include jewelry, cosmetics, and beauty care products

·         OTOP from the disabled people: Distribute products made by the disabled people.

Second Activity: OTOP Food Fair

-          Distribute local food from the 4 regions at about 200 booths which will be uniquely decorated according to their regions.

-          Exhibition on the uniqueness of each region’s cuisine and “World’s Kitchen” Program

-          Introduce the book named “OTOP Chuan Chim”

-          Grant “OTOP Chuan Chim” brand to selected products

Third Activity: OTOP to the World

1. 516 booths displaying OTOP export premiums.

2. Neighboring Countries’ OTOP Zone: Display products from Thailand’s neighboring countries under the theme “Regionalize OTOP”.

            - Booths from Cambodia, Laos, Burma, and Vietnam

            - Shows from each of the neighboring countries under the theme “Spectacular Khong River Region” or “Spectacular ASEAN”.

            - Organize culture promotion activities together

            - Organize the national day activities for each of the neighboring countries

            - Invite youths from the 4 countries to attend the event

3. “OTOP to the World” Exhibition

4. Trendy OTOP 2006

            - Display and distribute products of which the manufacturers attended the “OTOP to the World” Design Project and products which won the OTOP Design Contest and are designed in accordance with the lifestyles of the major markets.

5. Organize space for B2B negotiation

6. Broadcast live the trading in the event to Japan via Jupiter Shop Channel

Fourth Activity: Cultural Root of OTOP

Product: Display cultural roots of OTOP in each region

People: Display the biography and achievements of famous artists in each region

Place: Make models depicting the OTOP Village legend of each region

Art Market: Distribute artworks made by independent artists

Disabled Artist: Distribute artworks made by disabled artists

Live Show: Each region presents its art and cultural show

Fifth Activity: Royal Heritage – the activity organized in honor of His Majesty the King’s 60^th anniversary of his coronation

- Theme: His Majesty the King’s Craftsmanship Talent

- Present the self-sufficiency economy and the models of His Majesty the King’s projects

Sixth Activity: OTOP Special Activities

1. Spa & Massage: Provide Thai massage service and natural-styled spa service

2. OTOP indigo-dyed clothes

3. OTOP Entertainment

-         Live Concert / Talk Show / Fashion Show / Games Show

-         OTOP Sales Promotion

4. Young OTOP Activities:

-  Young OTOP Activities: Design OTOP Teen products

-   OTOP Kids Corner: for youths

-   OTOP Family Day: Warm Thai Families with 3 generations

-   OTOP Seminar

-   Show achievements of the OTOP Project in the past 5 years

-   OTOP Credit Providing Service

-   OTOP Packaged Tours

-   OTOP Astrology

- OTOP Road May

The 3^rd OTOP City Event is expected to create more income to Thais than last year. This event will select only the quality and standard products to be displayed and distributed. Visit the 3^rd OTOP City Event and choose your favorite items.

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For more information, please contact the 3rd OTOP City Event Operation Center, Community Development, Tel. 0-2662-3157, Fax. 0-2622-3158, or Hotline: 1746.