ONE TAMBON ONE PRODUCT
History of One Tambon One Product (OTOP)
The complete history, objectives and 2004 OTOP Product Champion information from the original directory.
HISTORY
History
One Tambon One Product (OTOP) Project is one of the government's urgent policies encouraging Thai communities to make use of Thai wisdom. The government helps impart modern knowledge and manage to introduce the products to the domestic and international markets through chain stores and outlets.
The government aims to strengthen local communities to be self-dependent and create jobs and income to the community members. The local wisdom and resources, therefore, have been employed to develop quality products and service with their own advantages and value added. While maintaining Thai culture and way of life, the products also meet the needs of the domestic and international markets.
OBJECTIVES
Five objectives of OTOP
According to the Office of the Prime Minister regulations on the One Tambon One Product National Board B.E. 2544, the project has five objectives.
- 01To create jobs and income for communities.
- 02To strengthen communities to be self-dependent.
- 03To promote Thai local wisdom.
- 04To promote human resources development.
- 05To promote communities' creativity in developing products in harmony with local culture and ways of life.
2004 OTOP PRODUCT CHAMPION
2004 OTOP Product Champion (OPC)
Organized in 2004, OTOP Product Champion (OPC) is part of the government's OTOP promotion. It is a continuing phase after OTOP manufacture communities and SMEs were registered and SMART OTOP training was organized for 26,600 OTOP community members to enhance their skills, knowledge and product standards.
More than 27,000 community manufacturers and SMEs joined the 2004 OPC at district level. Selection continued through province, cluster and national levels. At national level, 573 products received the five-star rating.
Presenting these five-star products creates opportunities, expands marketing activity and increases distribution channels for interested buyers and exporters.
OPC 5 STAR262Food 32Beverage 119Textile and garments 85Household and decorations 35Handicrafts and souvenirs 40Herbal products (non-food)
573 nationally selected five-star products
Historical results of the 2004 national selection, grouped into six product categories.